The Namesake Crewe Recliner and Swivel Glider in Morris & Co. Bellflowers is a boutique-selected nursery chair where the Arts and Crafts movement meets contemporary comfort. Upholstered in Morris & Co.’s iconic Bellflowers print — a richly layered botanical design of elegant hibiscus flowers first produced in 1879 — the Crewe brings crisp, contemporary design and a smooth 360° swivel glide to every feeding and soothing session.
The Bellflowers Print — Arts & Crafts Artistry
Produced in 1879, the Bellflowers design reflects the natural habitat of the low-growing, far-reaching mallow plant, rendered in Morris & Co.’s signature richly layered palette. Ornate, botanical, and deeply considered, the Bellflowers print brings a lush, garden-inspired warmth to the nursery that feels both timeless and intentional. The collaboration between Namesake and Morris & Co. renders this iconic print on eco-performance fabric made with LiveSmart® technology and at least 30% REPREVE® recycled yarn from at least 40 recycled plastic bottles — water repellent, stain resistant, and built for real nursery life.
Easy Recline & Effortless 360° Glide
The Crewe’s hidden reclining mechanism maintains a clean, contemporary silhouette while delivering traditional comfort — recline, cuddle up, and get cozy without disrupting the moment. The metal swivel base delivers a smooth, gentle 360° swivel motion plus forward-and-backward gliding, making every feeding and soothing session feel seamless. Plush armrests and a soft back add extra comfort for the long nights of early parenthood.
GREENGUARD Gold Certified & Clean Materials
Tested against over 10,000 chemical emissions and VOCs, the Crewe meets some of the world’s most stringent indoor air quality standards. Seat foam is CertiPUR-US® certified and meets CA TB117-2013 flammability requirements — free from PBDE flame retardants, heavy metals, formaldehyde, CFCs, and CPSC-regulated phthalates. The frame uses FSC®-certified wood from responsibly managed forests. No tools required for setup.
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