Purebaby
Purebaby is an Australian-owned organic baby clothing brand with a beautifully personal origin story. When founder Mirabai Winford was expecting her first daughter, she went looking for quality organic baby garments and simply couldn’t find them — so she created them herself.
Purebaby is an Australian-owned organic baby clothing brand with a beautifully personal origin story. When founder Mirabai Winford was expecting her first daughter, she went looking for quality organic baby garments and simply couldn’t find them — so she created them herself. Established in 2002, Purebaby was born out of a genuine desire for beautiful, simple clothing made with real awareness and care.
Certified Organic Cotton, Gentle on Delicate Skin
Every Purebaby piece is made with certified organic cotton — free from harmful chemicals and hand-selected for softness, breathability, and parent-approved comfort. Timeless, understated designs that feel special without being overdone, crafted for babies and kids who deserve the best from day one.
A Brand Founded by a Mother, Loved by Families
Because Purebaby started with a mother’s real need, every design decision is informed by the genuine experience of raising a family. It’s a brand that considers the impact of every material and every choice — on your baby, and on the planet. Our team carries Purebaby for exactly that sincerity, and we’re happy to help you find the right pieces for your little one.
Explore our full Shop All Apparel & Accessories collection for more boutique-curated styles at Posh Baby.
Posh Baby is a family-owned Portland boutique specializing in premium baby gear since 2006. Enjoy Tax-Free shopping in most states.
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