Lou Lou & Company was born from a simple belief: every baby deserves a beautiful beginning. Founded by a mama on a mission, the entire Lou Lou collection is thoughtfully designed to be the newborn essentials you'll reach for again and again — to calm, comfort, and cuddle your new little one through every milestone of those early days. We hand-selected this brand for our boutique because it solves real newborn dressing challenges beautifully.

Stretchy, Silky-Soft Fabrics Gentle on Newborn Skin

Inspired by your favorite cozy clothes, every Lou Lou piece is made from silky-soft, breathable fabrics that feel like a warm hug against newborn skin. The stretchy, flexible construction moves with your baby for hassle-free diaper changes day or night — gentle on delicate skin, easy on tired parents, and beautifully simple in design.

Sweet, Timeless Designs Made for Real Life

Lou Lou's sweet, timeless aesthetic pairs effortlessly with the rest of your newborn wardrobe, while the thoughtful construction holds up beautifully through every wash. Our team is happy to help you find the perfect Lou Lou pieces for your newest arrival — parent-approved comfort from the very first wear.

Posh Baby is a family-owned Portland boutique specializing in premium baby gear since 2006. Enjoy Tax-Free shopping in most states.